The Target Advocate


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April 26, 2006

Vol. 2, Issue 1

Published the third or fourth week of every month.

Please forward this entire bulletin to marketing and sales-minded colleagues.

Note from Beth

Dear Friend,

Now that spring is upon us, everyone I know is getting out of the office and back into the networking swing. If you are not ready, check out the Target Advocate I wrote last year on Networking Tips for Spring. This month's article details a question posed to me a few weeks ago regarding how to follow up if you're not quite prepared. My featured network partner is Ramon Ray. Ramon's business,, helps businesses find the best way to use technology.

I wish you all a fabulous April!

See you next month!


Beth Silver

Ask the Target Advocate:
Don't Cut Off a Lead Despite Your Readiness

by Beth Silver

A potential client, John, asked me the other day how to handle the following situation. In December, he met a very influential executive of a well-known hotel. They spoke, and John took the executive's business card. Now he had the necessary step for a follow up. Sounds fabulous right?

Well, as of March 30, there was no follow up. Why, you ask? Well, John didn't think it would be professional if he sent this executive an email with an AOL address. John felt that this professional would think of him and his business as too small. I quickly explained that it was less professional not to follow up at all and being paralyzed by the situation was not going to help his business.

I learned that the AOL address was a small issue and in John's company's big picture. He was unsure how to explain what he did, did not have a website or marketing materials he was proud of. After being honest with himself and me as to the real issue, we then discussed a strategy as how to get back into the game with this situation and others.

So, if you don't like your email address, website, marketing materials or anything about your business, assess what needs to be fixed, and do it. Evaluate what needs to be done immediately and work to get the other stuff started.

Domains and websites, for instance, are not expensive. Visit, Dotster or GoDaddy to see what is available. If you don't like your marketing materials, use what you have and start working on new materials. If you don't have anything, create something in Microsoft Word and send it out. Don't wait until the perfect piece is finished. You won't be moving your business forward.

I am glad to be able to tell you that John is in touch with the executive, speaking to his lawyer about reorganizing his firm, revising his website and marketing materials and most importantly working to improve his own perception of his firm.

If you have any questions you would like answered, please send them to me at I would be happy to answer them for you.


Featured Partner:
Ramon Roy

I first met Ramon Ray of almost three years ago. We both are members of Fast Company's Company of Friend's online networking group and had seen each other's names and thoughts on emails passed to the group. Ramon's main focus is helping small businesses use technology as a tool to grow their businesses. Since 1986, Ramon has been using computers and was first "online" in 1995. He is the author of "Technology Solutions for Growing Businesses," has written hundreds of technology articles and posted thousands of technology news items on His content is also syndicated and read by thousands of readers.

If Ramon's name sounds familiar, you may have seen his articles in the New York Enterprise Report, Inc. Magazine, Black Enterprise Magazine and on CNET, VARBusiness, TechTarget, and other media. But Ramon is not simply a technology writer. As a former technology consultant, he has years of experience in building networks, installing software, upgrading computers, configuring mobile technology and supporting the technology small businesses use on a daily basis.

What I like about Ramon is that he is not afraid to ask others for their input. He regularly sends emails asking the layman (like me) using technology what we think. Although he is available to provide insight on the latest trends and uses in technology and how it affects different businesses, Ramon talks about technology in English not jargon. Ramon also looks to meet others who look at networking as the way of meeting new people and building strong synergies.

To reach Ramon, his email is If you are looking for a place to have a meeting with Ramon, know that his favorite foods are pound cake and krispy kreme donuts, as well as Indian, Chinese and Thai food.

Ramon Ray

About Doubet

At Doubet Consulting, we help our clients acquire new clients, retain the good ones, become more profitable and move their business forward. We identify, create, and implement effective marketing and business strategies for entrepreneurs and small to mid-sized companies. As Target Advocates we take a comprehensive look at your overall business, ensuring that you effectively meet the needs of your target customers. Businesses often refer to themselves as a piece of a pipeline and we look for and fix gaps in that pipe, making it whole so that it works more efficiently.


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