The Target Advocate

Hello, how are you?

- Feature Article: Is a relaxing vacation the impossible dream? Tips to get your vacation started in the right direction.

- Featured Network Partner: Paulette Ensign

- Summer Reading

- About Doubet Consulting

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July 14, 2005

Vol. 1, Issue 5

Published the third week of every month.


Dear Friend,

Hello! I hope that your summer is off to a relaxing and enjoyable start. I can't believe it's already the middle of July.

My focus for this month's Target Advocate is relaxation and balance. Our featured network partner is Paulette Ensign, the queen of booklets. Paulette has shown me how many different types of businesses are able to leverage their writings and add to their earnings with passive income.

The theme of this month's article is the possibility of taking a relaxing vacation. Is it an impossible dream to leave your office behind for fun in the sun? In addition, I have some great books which I hope will help you relax.

Looking forward to hearing what you think!

Have a great month!


Beth Silver

FEATURE ARTICLE: Is a relaxing vacation the impossible dream? Tips to get your vacation started in the right direction.

By Beth Silver

While traveling on the Metroliner from a wonderful and relaxing trip seeing friends in Washington, DC, I realized how difficult it is for some many business owners and executives to take a vacation. Is the thought of a relaxing vacation an impossible dream?

As a sole practioner, I have learned that if I do not stop and smell the roses, enjoy my family and have some fun, I will be sabotaging not only my career but also my life.

Vacations and days off are an important part of any career plan. They allow you to think a bit differently and find that balance you need. Colleagues and clients also perceive you as a person who not only recognizes a need for balance but also is not a control freak.

I believe it's really possible to leave the office both mentally and physically. It just takes a bit of planning and some very deep breathing.

Be Prepared

Look at your schedule for upcoming projects and deadlines. Try to take care of as much as you can before your trip and allow for emergencies when you get back. Schedule upcoming meetings and projects on your calendar early, so that you are not rushed when you return. I often create a To Do List and use different folders so that when I return from a trip, things are as organized as they can be. By being prepared, you will be able to put your project's aside and enjoy your trip.


Determine well in advance who will be taking care of your responsibilities while you are away. Ensure he or she has the information needed to answer questions and that if decisions must be made, what the appropriate comfort level is. For me, I have an administrative office that handles any emergencies for me. It's a lifesaver. I know that my clients are speaking to real people who can help move the issue toward a successful resolution. If you don't have an administrative office, speak to a few call centers in your area. If nothing else, your clients will hear a real voice and know that the message will be taken.

Notify Your Clients

Tell your clients in advance that you will be traveling. If you normally respond to email and phone messages within an hour, your clients need to know that you will not be readily available. If they know when you will be back and who to contact, emergencies are not as drastic and they will be able to gauge the level of importance. Be sure to give the same information on vacation emails and voicemails (office and cell.)

Extra Protection

If you are able to schedule a quiet day in the office for yourself, before your official return, do so. By telling clients that you will be back on Tuesday, when you will really be in the office Monday, allows you to answer those emails and return some of your calls without the stress of being rushed.

Being Connected

If you must be connected and check in with your office, either by phone or email, I suggest taking care of things every few days and in the morning or very late afternoon. Remember, you are on vacation and balance is important.

Relax & Day Dream

Bring books and magazines that are not related to your business. Vacations allow us to think about things we never would have dream of. Last December, while on vacation sitting in the sun in Bonaire, I thought of a fabulous idea for my business. After a few short minutes of thought, I decided to give it a try. I credit the success of that idea and successes in my business to the fact I was on vacation.

I wish you all a wonderful and relaxing summer vacation!



This month, Paulette Ensign is my featured network partner. Paulette has more than thirty years' experience with small business owners, corporations, and professional associations in numerous industries, worldwide. She is the author of the booklet, 110 Ideas for Organizing Your Business Life, a 16-page booklet that has sold almost a million copies in various languages and formats without spending a penny in advertising. She has also written How to Write and Market Booklets for Cash, How to Promote Your Business with Booklets, and How to Make Huge Profits Licensing Your Booklet.

I first read about Paulette in another newsletter and after learning a bit about what she did signed up for a workshop she held in New York. After reading her book and attending her workshop, I learned that booklets are an interesting vehicle to use when marketing your business to larger organizations. To learn more about Paulette, I invite you to visit her website. Or send her an email at or call her at 1-858-481-0890.

Paulette Ensign

Summer Reading

The following books have been recommended to me this summer. What are your favorite summer reading books?

The Kite Runner
by Khaled Hosseini

Searching for the Sound
by Phil Lesh

The Closers
by Michael Connelly

White Hot
by Sandra Brown

The Sound and the Fury
by William Faulkner

by David McCullough

A Long Way Down
by Nick Hornby

The Tipping Point
by Malcolm Gladwell



At Doubet Consulting, we help our clients acquire new clients, retain the good ones, become more profitable and move their business forward. We identify, create, and implement effective marketing and business strategies for entrepreneurs and small to mid-sized companies. As Target Advocates we take a comprehensive look at your overall business, ensuring that you effectively meet the needs of your target customers. Businesses often refer to themselves as a piece of a pipeline and we look for and fix gaps in that pipe, making it whole so that it works more efficiently.


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