The Target Advocate

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- Feature Article: Leveraging Your Internal Assets: Discover Your Strengths!

- Featured Network Partner: Andy Beattie

- Resources for Leveraging Your Strengths

- About Doubet Consulting

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September 30, 2005

Vol. 1, Issue 7

Published the third or fourth week of every month.


Dear Friend,

September may mean back to school for children over six but, for me, September is one of the busiest months in my business. I don't know if it's due to the back-to-school mind-set, but I find that many more clients look for new marketing initiatives in early autumn to close out the year.

In addition to work, I have been glued to cable news and the Internet for the past few weeks, watching those in the Gulf region. What has amazed me most is the reaction from those I have spoken to on how this tragedy has personally affected them and their businesses.

Many friends and colleagues have commented on how they have made donations and given personal items to those in need. One friend spoke of how sad he was that a deal he was working on was now over due to the fact that the business had literally sunk. A few days later, he called me to tell me that hope was not lost—the business had "resurfaced," and things may be OK. The problem now was no one was there to conduct business. However, he wasn't so much talking to me about his deal as he was expressing how bad he felt that in one moment, all was lost for so many people.

In fact, Andy Beattie, my Featured Network Partner for this month, is actively working with school districts and retailers to ensure that children relocated due to Hurricanes Katrina and Rita have uniforms when they return to school.

These two instances, while small in the big picture, have caused me to stop and think what I could do to help those in this area. If you would like to donate goods or contribute funds, I have included a following link here to the Red Cross. With so many organizations out there, I know that the Red Cross is real and funds will get to where they need to go.

See you in October!


Beth Silver

Leveraging Your Internal Assets: Discover Your Strengths!

By Beth Silver

Last month, while sitting with a client discussing her resumé, I realized she forgot one extremely important piece of information: her strengths. She focused on the work that she did and how her experiences could assist her in the future, but she forgot to describe those tasks and projects she could effortlessly handle and enjoy the most.

When I asked her about this quality, she looked at me a bit puzzled. She explained that her strengths were her accomplishments. While achieving large goals is a definite strength, I explained to her how I use or leverage my strengths (strategizing, meeting and connecting people, thinking creatively, communicating, and being responsible) to my advantage. Since understanding my strengths, my life and business have never been so much fun.

Step 1: Be open and positive.

Assessing one's strengths is one of the most difficult things a person can do. Most of us look at the things that are hard for us to do, not the easy stuff. The easy stuff, which we enjoy, we often take for granted. It's the hard stuff that we stress and worry over. Note, too, that as we all get older or gain additional experiences, our strengths grow and become stronger. Be positive and open about what you are good at and what you enjoy.

Step 2: Know what's easy and what's not.

What things are easy for you and what's not? Write them down. Understanding what you are good at and enjoy and knowing what is not your strength will help you focus on what you should be doing. For example, I love to help businesses get the word out and promote themselves; however, assisting them with financial projections is something I don't really like to do myself, so I always recommend professionals who love numbers for that task. By knowing what I can do best and doing it, I can deliver better service to my clients. If I focused on the financial projections all the time, we all would be miserable. :)

Step 3: Know your greatest accomplishments.

Think about what you have enjoyed the most and what you accomplished, jotting these achievements down. Create a list of at least ten accomplishments you have enjoyed the most in your life. They can be related to your personal life or your career. They could have happened when you were a child. Now, think about whether these things involved other people or were solitary activities.

If you cannot write this list in one sitting, please don't fret—this process takes time. Just don't give up or simply write anything down. Think about it carefully.

Step 4: Look for tools to make strength finding easier.

After reading the book Now, Discover Your Strengths by Marcus Buckingham and Donald Clifton almost two years ago, my eyes truly opened. This book gave me the insight to reevaluate my strengths. I think it's a great tool and always pass it on to others. In addition to reading this book, I have taken D.I.S.C. and M.B.T.I. assessments to understand my working style and how to interpret others so that I can assist them in maximizing their strengths as well.

Step 5: Envision your strengths addressing your client's issues.

One of the most difficult things for most people is learning to toot their own horn in a positive, productive way. Instead of boasting about what you are good at, describe what strengths you can offer your clients to solve their problems. Trust me, once you discover your strengths and focus on using them, you will be surprised how more productive you will be when working with your clients.

I have always worked hard, but I must admit that once I started to focus projects on those that leveraged my strengths, I was able to work smarter, be more productive, and give my clients a better deliverable.

Please let me know how your strengths work for you. I will post your responses in next month's newsletter!

Resources for Leveraging Your Strengths



This month's featured network partner is Andy Beattie. When I first spoke with Andy almost two years ago, I mentioned about how I love to have fun with my clients. Without a breath, Andy responded, "I only have fun, too!"

Andy is a true example of a person who leverages his strengths. Currently, he is general manager of Classroom School Uniforms, a leading school uniform manufacturer in the United States, as well as a school board member of the La Cañada Unified School District in La Cañada, California. His experience working with educators around the country, coupled with his understanding of the retail space, allows him to provide expertise on a variety of topics. I can't tell you how much I have learned about our educational system since meeting Andy. For example, do you know what AYP (Average Yearly Performance) or NCLB (No Child Left Behind) are?

In addition to Andy's understanding of apparel and education, Andy brings a rich view of politics, having served as a former staff and press advance lead for the Clinton White House. His stories and experiences in Washington and elsewhere are unbelievable.

If you would like to contact Andy directly, he can be reached at

Andy Beattie


At Doubet Consulting, we help our clients acquire new clients, retain the good ones, become more profitable and move their business forward. We identify, create, and implement effective marketing and business strategies for entrepreneurs and small to mid-sized companies. As Target Advocates we take a comprehensive look at your overall business, ensuring that you effectively meet the needs of your target customers. Businesses often refer to themselves as a piece of a pipeline and we look for and fix gaps in that pipe, making it whole so that it works more efficiently.


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