The Target Advocate

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- Feature Article: Setting Goals For The New Year That Last Beyond January 31st

- Featured Partner: Michael Brown

- Reader Survey

- About Doubet Consulting

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December 20, 2005

Vol. 1, Issue 10

Published the third or fourth week of every month.

Please forward this entire bulletin to marketing and sales-minded colleagues.

Note from Beth

Dear Friend,

As the Holiday Season is now upon us and the New Year rapidly approaches, I realize this time of year often yields great changes in one's life. For me—this in an understatement.

My husband, Evan and I are getting ready for the arrival of our first child in January. I want to take this opportunity to thank all of the wonderful people I work and network with on a daily basis for their support and excitement. It has truly been a wonderful experience and I can't thank you all enough.

With that said, I have decided to combine the December and January issues of the Target Advocate into one holiday issue. I don't think it would be a good idea to schedule the release of the January issue with the upcoming birth of my son. (Talk about setting realistic goals!)

This month, my article discusses preparing for new challenges in the New Year, and creating a plan for success.

For all of you who work with people that can drive you crazy (and you them)—stop and try to understand where this person is coming and from where your miscommunication stems. I say this, because this person can turn into one of your best friends, perhaps, even a catalyst for great things in your life and career. That brings us to my featured networking partner for this month, Michael Brown of Sirius Satellite Radio. For me, Michael Brown is that person. I am very excited to introduce him to all of you.

I wish you all a very happy and healthy holiday season and profitable 4th quarter.

See you in February!

- Beth

Beth Silver

Feature Article:
Setting Goals For The New Year That Last Beyond January 31st

By Beth Silver

For many of us, New Year's goals are easily set and more easily sacrificed for those matters we deem more pressing. Whether it's reconnecting with old contacts, improving your financial situation or improving sales in your firm, New Year's goals can be very difficult to keep. By working on the goals you set now, future goals will be easier to attain. Besides, learning new things or the possibility of new revenues, reaching goals often leads to improved self-esteem and confidence.

The following tips can help you set and work towards reaching your goals, past January 31st:

  1. Believe in Yourself: Realize the New Year is a great excuse for a fresh start and to review the past year, a bit more objectively. Be excited at the opportunities that come your way and see how you can become a catalyst to get things moving.
  2. Sharpen your Pencils: In order to achieve goals, it helps to put them in writing. This action allows you to be accountable to yourself and lets you see what you need to do when things look harder than they seem. Believe it or not, writing things down makes goals more achievable than when there is a jumble of thoughts bouncing around in your head.
  3. Review Last Year's Goals: Take an objective look at the business and personal goals you made last year. Evaluate what you were able to achieve and move forward; learn to let go of lower level priorities that may be holding you back.
  4. Set Realistic Goals & Objectives: When you think about new goals and objectives, make sure they're within your reach. Be mindful of your time, energy, commitments and resources. Many people forget that life continues, even when you set new goals. If you don't take this into consideration now, it will lead to unrealistic goal setting.
  5. Develop a Plan: Think about a plan for reaching your goals. Create a timeline with steps. Set deadlines for each step and cross them off as you go. Schedule and update meetings with yourself in a monthly calendar to ensure you are reviewing and adjusting these steps as it relates to your life.
  6. Be Flexible: Remember, life is full of change, and as such, changes will need to be made. Don't get discouraged. Stay focused, as long as you are working toward your goals, things are moving in the right direction.
  7. Celebrate: It's very important that you reward yourself. Goal setting and goal reaching is not easy. The fact that you are considering these steps means you are serious about bettering your career and even your life. Go out and celebrate! Celebrations can include going to Starbucks, getting a manicure or spending time with friends.

The start of the New Year does not have to be the only time to set and achieve new goals. Whether you are setting personal, financial or business goals, I wish you all success on your journey.


Featured Partner:
Michael Brown

While business owners have often been a focus in this newsletter, today, my featured network partner, Michael Brown is a professional working at Sirius Satellite Radio.

When I first met Michael Brown at USA Networks in 1995, I had no idea the impact he would have on my life. Michael was AP manager at USA Networks (or the gatekeeper of the money, as I call it) and I was in the marketing and promotions department (where it was my job to spend and distribute money on events and promotions). As you can imagine, the gatekeeper and the spender did not always see eye to eye on how and when funds should be distributed. In our efforts to learn how we could co-exist and do our jobs well, Michael and I became not only colleagues, but also great friends. In fact, if it were not for Michael, I would not have met my husband, as he introduced us.

On the business side, Michael is a wonderful example how a professional can make a great impact at an entrepreneurial company. At USA Networks, Michael helped establish accounting and businesses processes that are still in practice today, and are fully compatible with the networks joining with NBC/Universal.

At Sirius Radio, Michael is the accounting manager responsible for ensuring that the financial side of the business is in working order. He brings new processes and operation systems into an organization that is moving and growing by the day. When I met Michael, he was dealing with celebrities such as Gilbert Gottfried, and now he deals with Howard Stern. Not bad, for a guy in accounting.

To learn more about Michael, you can email him directly or call 212-584-5150.

Mike Brown


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At Doubet Consulting, we help our clients acquire new clients, retain the good ones, become more profitable and move their business forward. We identify, create, and implement effective marketing and business strategies for entrepreneurs and small to mid-sized companies. As Target Advocates we take a comprehensive look at your overall business, ensuring that you effectively meet the needs of your target customers. Businesses often refer to themselves as a piece of a pipeline and we look for and fix gaps in that pipe, making it whole so that it works more efficiently.


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