With families seeking out virtual ways to celebrate Halloween this year, Flowcode, Sully & Vanilla, The Craft Studio, and Classic Kids Photography(three local NYC businesses) came together to create a fun and virtual Trick-or-Treat experience using Flowcode’snext generation QR and augmented reality (AR) technology.
On October 29th, during an all-day event, families stopped by The Craft StudioNYC’s two locations(in Tribeca and the Upper East Side)to enjoy a family-friendly and socially-distanced event. The event featured free family photos for kids and parents who came dressed in costume, free cookies printed with Flowcode’s Trick-or-Treat QR, and craft kits for purchase in support of Mount Sinai Kravis Children’s Hospital’s Child Life and Creative Arts Therapy Department. Guests scanned Flowcode’s Trick-or-Treat QR with their phone’s camera and were taken to a “Tap to Trick-or-Treat” page that launched a Halloween-themed augmented reality activation on their phones. Guests were able to see a“Trick” pop up on their device with the words “BOO”, or a jack-o-lantern “Treat” that would allow them to win a special prize. The “Treat” experience gave families the chance to win one family photo session from Classic Kids Photography (valued at $685), and a variety of gift baskets featuring Sully & Vanilla cookies.
To create this amazing, fun-filled socially distant event Doubet Consulting partnered with the team at BRND House. @getflowcode @brndhouse @sullyandvanilla @craftstudionyc @lindsaymayphoto @craftstudio_uppereastside