Taste of Technology Series – Free Publicity For Growing Biz – November 10, 2008

November 10, 2008 – 6:30pm

If you want to learn how to KEEP your current customers, GET more customers and GROW your business through media coverage, the next Taste of Technology Small Business Series is for YOU!

Our panel of industry experts will share real life tips, resources and strategies to get free publicity for your business through media coverage.

What will you learn?

  • How to work with journalists
  • The benefits of knowing your customers
  • What you need to know about the media your customers listen, read or watch
  • When you should work with a PR firm
  • If you don’t have news – what do you do?
  • and so much more

Ramon Ray, Editor & Technology Evangelist of Smallbiztechnology.com will give an info-packed and inspiring introduction and overview!

Robert Levin, Publisher and Editor-in-Chief of The New York Enterprise Report will moderate the discussion.


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48 Hour Print | New York Media and Information Exchange Group

Manhattan Chamber of Commerce | Black Data Processing Association

When:: Monday, November 10, 2008 | 6:30-8:30pm

Where: : Samsung Experience, Time Warner Center | 10 Columbus Circle 3rd floor – NYC

Registration: $49 – ($39 early bird registration)

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Ramon Ray, Editor, Smallbiztechnology.com

Ray is Editor and Technology Evangelist of Smallbiztechnology.com. He has an extensive background in technology for small businesses and is often quoted in the media including CNBC’s Donny Deutsch Show, the New York Times, Wall Street Journal, and co-produces the annual Small Business Summit.

Robert Levin, Publisher and Editor-in-Chief, The New York Enterprise Report

NY Report, in print, online and with events, provides how-to expertise to business owners to help them grow their businesses. Prior to founding NY Report, Robert was a CEO and CFO of several small businesses.

Michael Millis, President and CEO, MX2 Design Force

Mike Millis designs, produces, and coordinates special events, which businesses use to promote products or services, fundraise, and as employee incentives. As Vice President Special Events and Diversity Officer on the board of Black Public Relations Society-New York (BPRS-NY), Mike has created a diversity outreach project between his organization and the Greater Chinatown Community Association (GCCA) and now is Public Relations Consultant for the GCCA. He is also the public relations and media representative for Musical Hope, which supports charities around the world through concerts headlined by A-list performers. Mike has been named a 2008 Business Visionary by the Caribbean American Chamber of Commerce and Industry.

Scott Mozarsky, Executive Vice President and Chief Strategy and Global Development Officer, PR Newswire

As EVP and Chief Strategy and Global Development Officer, Scott is responsible for overseeing and executing the Company’s growth strategy through organic launches as well as acquisitions. Scott also is responsible for PR Newswire’s investor relations offerings including its IR Room corporate website business and its EDGAR filing firm, Vintage Filings. PRN’s small business group and its trade show and exhibition group report into Scott as does the Legal Group. Prior to joining PR Newswire, Scott headed up M&A worldwide for all of the U.S. based subsidiaries of PR Newswire’s parent company United Business Media and also served as COO of CMP Media, a sister company of PR Newswire’s.

PR Newswire has offices in 14 countries and routinely sends its customers’ news to outlets in 170 countries and in 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source.

PR Newswire’s leading services include ProfNetSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips, Hispanic Digital Network, the foremost Hispanic communications services.

Beth Silver, Managing Director, Doubet Consulting

Beth Silver is Managing Director of Doubet Consulting, a marketing, PR and strategy firm that empowers entrepreneurs and small business owners. Beth works with both business and consumer focused clients in the public and private sectors, and brings offering marketing, management, brand strategy, business development, and public relations expertise. In meeting short-term objectives or long-term goals, Doubet brings its expertise, passion, and creativity to every project. She has been a featured speaker at national business conferences on topics including marketing, networking and breaking though the clutter. She will be speaking next week at SMPS’s THE Marketing Event 2008.

Tina Traster, Columnist and Freelance Writer

Tina has been a published writer since 1987. Her essays, columns and
articles have appeared in more than 40 publications including The
New York Post, The New York Times, The Bergen Record, The Journal News,
The Asbury Park Press, Time Out New York, Crain’s New York Business,
Inside Magazine
and New Jersey Monthly. During a
ten-year newspaper career in New Jersey, she covered everything from
environmental battles to oddball features. Since 2005 Tina has been
writing a monthly column called “Burb Appeal” for The New York Post. She also contributes regularly to the New York Post’s real estate section and writes two monthly business columns for Crain’s New York Business.

Taste of Technology Small Business Series is a fresh series of educational and networking events for small business owners, focusing on technology and making it work for small businesses.

Get Educated. Network. Eat. Grow Your Business.